Before social media, music videos were a key access point to how fame could be engineered through image and persona. OH YEAH TONIGHT takes aim at these three most repeated words in pop music: ‘oh’, ‘yeah’, ‘tonight’. We watch and listen but at what point of repetition do these words fatigue in their potency and lose all meaning? Do they ever? Or do they instead thicken and darken in tonality? Packed into three-minute pop songs, these words are either complex mantras or complete reductions of how sexuality, power, desire and becoming come to shape an understanding of the world, particularly one formed in youth.